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Cypriots prefer face-to-face meetings rather than doing business by telephone or in writing, which are regarded as too impersonal. It takes time to develop relationships; this may be accomplished in the office, over extended lunches, dinners, and social outings. Once a relationship has developed, their loyalty will be to you personally, rather than to the company you represent. If your company changes representatives, the relationship building will need to begin anew. It is imperative to show deference and respect to those in positions of authority. When dealing with people at the same level, business communication can be more informal. Avoid confrontation. Cypriots do not like publicly admitting they are incorrect. Under no circumstances should you ever let someone think that you do not trust them, since trust and personal relationships form the cornerstone of business.
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