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Generally speaking, Poles judge others by their personal qualities. They therefore like to spend time getting to know people as individuals. This allows them to size people up. Honesty is highly valued in Poland, since trust is the cornerstone of business relationships. Building personal relationships is essential for successful business dealings, especially if you are looking for a long-term business relationship. Poles are known for being direct communicators, i.e. they say what they are thinking. However they are also very sensitive to other’s feelings and let that determine, how and what they say. While direct business communication is valued in Poland, there is also emphasis on finessing, what is said in order to deliver information in a diplomatic way. The level of the relationship mostly determines, how direct someone can be. For newly established and more formal relationships, a great deal of emphasis is placed on diplomacy. Once a relationship has passed through the initial phases, people feel more comfortable speaking frankly with each other and animated exchanges become more common.
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