There is no single best way to do business in Bosnia and Herzegovina. New entrants to the market will most likely be displacing /supplanting nearby suppliers, such as Croatia and Serbia, as well as dominant EU member country exporters. Of course, a regional strategy can build on existing trading patterns and customers, if the market does not justify a full-time presence.

Sales agents, representatives and distributors all have important roles to play in this market. Regardless of which channel is selected, sales support and after-sales service are critical. Financing is a key factor for a Bosnian company, making a decision to take on a new product line.

Bosnia and Herzegovina has been inhabited at least since the Neolithic age by the tribes known as the Illyrians, which were the first known tribe on this territory and the predecessors of the present Albanians. Until 9 AD the whole territory was conquered by the Roman Empire, but after the schism of Christianity to Western Roman Catholicism and Eastern Orthodox Church the border first drawn around 285, was lined directly through Bosnia.

Bosnia and Herzegovina gained its sovereignty in 1992, following the fall of Yugoslavia. After the national war the country developed into a democratic republic with market-oriented economy. Today it is a potential candidate for the European Union membership and NATO (North Atlantic Treaty Organization).

Legally permitted opening hours:

Monday - Saturday: 8.00am – 8.00pm.